How can I help ensure my email will make it to my contacts?
Product Family: Emarketing
Product: Act! emarketing, Swiftpage emarketing
Answer: We want your email marketing to succeed so here are a few deliverability tips.
- Avoid using stock quotes, financial verbiage and prescription drug names as they are often flagged by spam filters.
- Gain your contacts trust and get on their personal whitelist. Anywhere you have new contacts sign up for your mailings, drop a little note that asks them to add your email address to their safe sender list. Include this same note in your actual campaigns as well.
- Keep your HTML content to less than 50% of the total message. Spam filters love simple HTML and are much more likely to let simple rather than complex messages into a recipient’s inbox.
For more information on deliverability please see our deliverability education material: http://swiftpageconnect.com/deliverability/index.htm