Question: What Feature Improvements have Been Released for Act! Marketing Automation?
Product: Product Family: Act! Marketing Automation
Note: This article includes updates specifically for Act! Marketing Automation only. To check out all the new features by product and version, please see the following website for What's New Since Your Version
If you would like to see articles on the improvements for Act! as a whole, the Act! API or Act! Companion, please see the following articles:
|What issues have been fixed in Act! updates?||What Feature Improvements have Been Released for the Act! API?||What Feature Improvements have Been Released for Act! Companion?|
AMA Updates May 2019 (released as part of the 2019 Spring Launch Event)
Marketing Automation Dashboards in Act! Insight
Gain insight into overall campaign performance with new Marketing Automation dashboards in Act! Insight. Track campaign engagement with metrics on deliverability, unique opens, clicks, and more. Understand how your marketing efforts are impacting business performance with metrics on the number of opportunities and revenue generated from campaigns.
Gain a clear understanding of when campaigns are being sent with the marketing calendar, displaying campaigns in day, week, and month views. Filter by single send campaigns or recurring campaigns. Drill into any campaign for more detail.
Measure engagement of YouTube videos and PDFs to pinpoint your company’s most impactful marketing assets. See time spent and page visits. Perform A/B testing against different assets. Implement lead capture forms and force sign-in to continue viewing assets. Drive qualified leads into Act! automatically for immediate follow-up.
HTML Editor for Growth Suite Premier accounts
The option to edit and import HTML templates is now available to Growth Suite Premier customers, and users of the previous ‘Complete’ tier of Act! Marketing Automation.
AMA Updates February 2019
New European server infrastructure in Frankfurt
To provide an improved service to European users, we have implemented new regional Marketing Automation servers in Frankfurt. This provides an improved infrastructure for GDPR compliance, and allows us to localize and configure the service with regional legislation and security requirements in mind.
AMA Updates December 2018
List Statistics on URL Clicks
You can now view a side-by-side comparison of your URL statistics for any campaign email. This feature will list all URLs contained in the email, and the clicks in order of highest number first.
Export Email Statistics
You can now export statistics around any campaign email, and select they type of data you wish to see. Select from Opened, Delivered, Clicked, Unsubscribed and more.
Decisions based on specific URL clicks
You can now add a decision step to a campaign based on whether a specific URL in the email has been clicked. This allows you to create actions based on where a recipient has signified their interest.
New server infrastructure in Australia
To provide an improved service to users based in Australia, New Zealand and surrounding territories, we have implemented new regional Marketing Automation servers. This change provides improved performance for these regions, and also allows us to localize and configure the service with regional functionality and security requirements in mind.
AMA Updates November 2018
New Pixie image editor introduced
The template editor now includes a new image editor tool which loads when clicking "Apply effects & more". This replaces the previous tool which was discontinued by Adobe. The new tool is fully integrated into the template editor, so you don’t need to exit this view to make changes to images. It also provides a larger working area for making changes, and offers improved performance.