Question: How do I view stats on my Assets in Act! Marketing Automation?
Product Details:
Product Family: Emarketing
Product: Act! Marketing Automation
Answer:
Basic information, such as number impressions, number of leads generated, and conversion percentages will display next to each assets in the Asset Campaigns list. Additional information can be viewed for individual Assets, as well as multiple Assets.
Viewing individual campaign analytics
The following information will be available for the chosen time range:
Viewing analytics for multiple campaigns
The following information will be available for that time range:
Product Details:
Product Family: Emarketing
Product: Act! Marketing Automation
Answer:
Basic information, such as number impressions, number of leads generated, and conversion percentages will display next to each assets in the Asset Campaigns list. Additional information can be viewed for individual Assets, as well as multiple Assets.
Viewing individual campaign analytics
- In the Asset Campaigns list, locate the asset you wish to view analytics for
- For the desired Asset, click the Actions button, then choose Dashboard
- In the Time Range drop-down, select the time range you want to view analytics for
The following information will be available for the chosen time range:
- Impressions: The total number of views an Asset has received, including multiple views from the same source
- Unique: The number of views an Asset has received that are from unique sources (Does not include multiple views from the same source)
- Avg Time: The average amount of time viewers spend viewing the asset
- Leads: The number of times a lead form associated with the Asset has been filled out
- Total Revenue: The number of leads multiplied by the Revenue Per Lead defined when the Asset campaign was configured
- ROI: The cost per lead, minus total revenue, divided by the cost.
- Top Referrers: Shows you where your largest percentage of leads and impressions are inbound from
- Campaign Performance: Shows graphical data about Leads and Impressions for the chosen Asset Campaign
- Recent Leads: Shows the email addresses of the leads captured for the Asset Campaign
- Recent Activity: Shows the name of the organization, the referrer where the activity came from, the city, country, and activity date and time
- Geo-Activity: Shows you where in the world your assets are being viewed
- Statistics: Provides Impressions, Leads, Avg Pages, and Avg Time viewed for individual Asset items in the Asset Campaign
Viewing analytics for multiple campaigns
- From the Asset Campaigns list, click Actions in the top-right corner, then choose Dashboard
- In the Time Range drop-down, select the time range you want to view the analytics for
The following information will be available for that time range:
- Top 10 Campaigns: Shows a list of the top 10 campaigns
- Top 10 Assets: The top 10 Asset Items across all Asset campaigns
- Top Referrers: Shows you where your largest percentage of leads and impressions are inbound from
- Campaign Performance: Shows graphical data regarding Leads and Impressions across all Asset Campaigns
- Impressions: The total number of views all Assets have received
- Avg Time: The average amount of time viewers spent looking at all campaigns
- Leads: The number of leads generated from all campaigns
- Recent Leads: Shows the email addresses of the leads captured all Asset Campaigns
- Recent Activity: Shows the name of the organization, the referrer where the activity came from, the city, country, and activity date and time