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Product Details:
- Product Family: Emarketing
- Product: Act! Marketing Automation
Answer:
Landing pages are pages that use forms to request information about visitors to your website. For example, Landing Pages can be used as sign-up forms for special offers, mailing lists, etc. The forms used in Landing Pages can be forms that already exist on your website that will allow you to bring the information into Act! Marketing Automation. Alternatively, they can be brand new forms that you create and place on a page that resides in your Act! Marketing Automation account.
For information on how to create Landing Pages, refer to the following video tutorials
Act! Video Training Library: Landing Pages