Question: How do I add a Decision step to my landing page in Act! Marketing Automation?
- Product Family: E-marketing
- Product: Act! Marketing Automation
- Page Designer Landing Page Only
Just like adding a decision tree to your email campaign, you can also add a decision tree to your Page Designer type landing page. With landing pages, your decision will be looking at specific questions that you choose and assessing how the question was answered. And based on that answer they will either go down the yes branch or the no branch.
For example, one of my questions may be asking how people heard of us. And if they select "Referral" as their answer choice, I want them to be directed to a new form asking them to tell us who referred them. For those that selected any other answer, they will just go straight to our thank you page.
With a very similar setup process as a campaign decision tree, this should be easy to get the hang of!
To add a Decision Step:
- Navigate to Act! Marketing Automation and click the Landing Pages menu item.
- Open the landing page you wish to add a Decision Step for.
- In the page flow designer, click the Form Step.
- In the pop up, select Insert Action After then click Go.
You will be taken to the Decision editor page with a Add Logic pop up where you will add the logic your decision step will be assessing. The first dropdown you can select is the Select Column dropdown, where you will select which question in your form that you want to assess.
Next, select the Operator.
Finally, select or type in the Column Value (question answer) that you are wanting this decision step to look for. In this example, I selected the "How did you hear about us" question with the "Equals to" operator, then selected "Referral" as my answer to assess.
Once you are done with this setup, click Go.
You will now see the logic that you just built in the Groups section of this step editor. The last thing to do on this page is to name your Decision Step. The name can be whatever you want and is only internally facing. You may, in this example, name it Referral.
Next, click Actions and select Save & Return. You will be taken back to your page flow designer.
Now you will notice that you have a decision step along with a yes and a no branch. You can choose how you want each branch to go. For example, you could just have two differently worded thank you pages based on how your leads filled out the form. Or you can follow up a specific question answer with a new form asking additional information before going to the final thank you page.
For more information on creating thank you pages using your End Steps, read the article below:
Once your End Steps contain the Thank You Page messages, this setup is complete. This will not change the URL of your Page Designer landing page, and when someone clicks onto the URL next time, the updates will now populate.